Let’s Get You Published. It Ain’t That Hard.

October 7, 2021

The Litigation Counsel of America Webinar Series is proud to welcome Ross Fishman of Fishman Marketing and LCA Executive Director, G. Steven Henry, as they present “Let’s Get You Published. It Ain’t That Hard.” on Thursday, October 7 at 1PM EDT. This webinar is open to LCA Fellows and their firm’s associates, marketing, and business development professionals.

Program Overview

COVID has upended legal marketing, eliminating many of our most powerful networking and marketing tools. They’ve been replaced by articles, alerts, posts, and other written content that can build your personal brand, showcase your expertise, and add you to the automatic shortlist for select work. Used effectively, they can generate hot new leads for your favorite legal work.

Looking for some proven, Google-friendly publishing platforms that can immediately enhance your marketing? In this entertaining presentation, Steve Henry will discuss to several powerful writing opportunities available exclusively to LCA Fellows, and Ross Fishman will offer his favorite Internet-writing tips to help busy litigators write effectively for today’s short-attention-span readers.

Ask questions, eat lunch, ponder the possibilities, and pick up a proverbial pen. We’ll show you, it ain’t that hard.


Ross Fishman
Fishman Marketing

Of Counsel magazine said, “Many people consider Ross to be the nation’s foremost expert on law firm marketing.” A former litigator, big-firm marketing director, and marketing partner, Ross is a renowned expert in law firm strategy and branding. A Fellow of the College of Law Practice Management and Lawdragon 100 Leading Consultant, he was the first marketer to be inducted into the Legal Marketing Association’s Hall of Fame.

You can learn more about Ross at Fishman Marketing or on LinkedIn.

G. Steven Henry
Litigation Counsel of America

G. Steven Henry is the Executive Director and General Counsel of the Litigation Counsel of America. Prior to co-founding the LCA with wife Dottie, he was a shareholder with Baker Donelson Bearman Caldwell & Berkowitz. During his career, he tried over one hundred cases, spoke at continuing legal education events and authored an article on voir dire in the American Journal of Trial Advocacy. He served on the adjunct faculty of the University of Alabama between 1984-2000 and has served on the board of Pepperdine Caruso School of Law. He is a Fellow of the American Bar Foundation.


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